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3 Charts That Present Resort Costs Will Hold Rising in 2024



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Skift Take

Goodbye double-digit development? Resort costs soared post-pandemic, however with inflation cooling and journey normalizing, 2024 poses the query: Can pricing energy maintain? We predict so.


Final week, Skift Analysis revealed our World Journey Outlook. The principle takeaway was that 2024 will probably be a yr of normalization

Inflation is slowing and we’re shifting away from post-Covid splurging. The massive query within the resort business stays: Will pricing energy proceed this yr?

We reply this query intimately on this free Skift Analysis report. Click on right here to obtain. Value features could gradual from the double-digit features we’ve seen, however on an absolute degree, we imagine costs will hold rising. There are three key causes, as seen within the following charts:


Resort costs haven’t but displayed any actual pricing energy above inflation 

Resort charges have risen 20% above 2019 ranges within the U.S. However that doesn’t take inflation under consideration. Make that adjustment, and charges are consistent with pre-Covid ranges – i.e. resort costs haven’t seen any actual development. 

Occupancy ranges haven’t recovered to pre-Covid ranges, with occupancy development aiding RevPAR development

Usually occupancy development and ADR (Common Day by day Charges) development transfer in sync with one another. The interval via the Covid pandemic proved to be an exception. As we wrote final yr in Recession Watch: Resort Chain Scale Evaluation 2023, the Covid restoration has seen ADRs lead occupancy. 

As we enter a extra normalized post-Covid world, we must always once more see a extra balanced restoration between occupancy and ADRs. 

As proven within the chart beneath, in 2022 and 2023, world ADRs have been above pre-pandemic ranges, however occupancy ranges nonetheless beneath, that means that there’s nonetheless scope for demand restoration in 2024 – and with that comes additional RevPAR development. That is very true in instances of better demand development over provide development, with extra demand ensuing as each elevated occupancy and elevated ADR. Each contribute positively to RevPAR development. 


Provide development continues to be extra constrained than demand development thus aiding resort pricing energy

Whereas U.S. demand development has normalized all through 2023, at 1.3% development as of November 2023, it nonetheless leads provide development of solely 0.5%. Resort provide continues to be constrained within the U.S. put up pandemic, held again by excessive building prices and excessive rates of interest in a tricky financing surroundings. Low ranges of provide within the U.S. market, met by robust and strong demand amidst a excessive inflationary surroundings all contribute to robust ADR development charges.

In conclusion, whereas 2023 noticed resort development charges plateauing after greater than three years of double-digit pricing development, 2024 isn’t more likely to see flat or declining resort pricing. Regardless of moderating inflation and demand normalization, two essential elements guarantee additional, albeit slower, value climbs: occupancy charges nonetheless haven’t totally rebounded from the pandemic dip, and demand development continues to outpace constrained provide with extra demand manifesting as actual ADR development.

Whereas double-digit development could change into a relic of the previous, we anticipate that costs will proceed rising in 2024, displaying actual development above inflation. 

Click on right here to obtain the complete report totally free, in addition to our Skift Analysis World Journey Outlook 2024 for additional sector-specific evaluation on tendencies within the journey business in 2024.

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