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A Trimmed Down VTrips Laid Off 9% of Its Staff



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Skift Take

Contemplate this a peek behind the scenes of VTrips, which has not been immune from the layoffs rocking the property administration business.

Florida-based VTrips, a trip rental property administration firm, laid off round 75 workers, greater than 9% of its full-time workforce, in late September, Skift has realized.


A non-public firm, Vtrips has seldom — if ever — mentioned layoffs, however founder and CEO Steve Milo confirmed the 75 layoffs, though he characterised them as “seasonal layoffs,” and “deliberate synergies.”

“VTrips expanded in 2021 and 2022 via M&A and has spent 2023 synergizing prices,” Milo mentioned.  “Just like different property administration firms within the U.S. market, we noticed ADR and occupied nights cut back in 2023 vs. our finances by about 10%.  Not like a few of our rivals, who’re unprofitable, VTrips has been lowering prices since Fall 2022 by methodically leveraging our central platform which reduces headcount however not our visitor relation scores.”

With regards to synergies in 2023, Milo pointed to contracting out laundry providers to Gorman Linen Companies, which enabled VTrips to scale back employees in laundry services in Texas by 50%, as one instance.


Assuredly extra important when it comes to prices financial savings, over the previous couple of years, VTrips moved a few of its name facilities from the U.S. to Jamaica and back-office operations to the Philippines.

VTrips Is a Smaller Firm Than a Yr In the past

VTrips introduced 4 acquisitions in June 2022: Carolina Retreats in North Carolina, Tybee Trip Leases in Georgia, in addition to Silver Sands Trip Leases and Miss Kitty’s Fishing Getaways, each in Texas. These offers introduced the corporate’s models to 7,000 and worker ranks to 1,000, in response to a VTrips announcement on the time.

Nonetheless, a supply in a rival trip rental property administration firm mentioned a number of weeks in the past that VTrips solely had round 4,500 dwell properties on-line.


“Our unit depend approached near 7,000 models however we shed models in 2022 by eliminating hotel-like models, studios, and different models that didn’t create income,” Milo replied.

Right this moment, VTrips claims 6,000 models, and roughly 725 workers after the September layoffs. (The corporate individually made job trims in its M&A unit earlier this 12 months.)

Milo mentioned Hurricane Ian in September 2022 took out greater than 400 models in Fort Meyers Seaside, Florida.


As for the web properties’ shortfall (Vtrips assertion of 6,000 models versus one other report of 4,500 dwell models), Milo mentioned models from the Deep Creek, Carolina Retreats and Tybee acquisitions of 2022 will probably be built-in into the VTrips on-line platform within the fourth quarter of 2023.

Milo mentioned worker headcount (1,000 a 12 months in the past versus 800 within the peak season of 2023, and round 725 after the current layoffs) is a deceptive quantity as a result of the corporate is utilizing extra contractors and there’s a labor scarcity. He mentioned the corporate is targeted on natural development, an space “the place we now have tripled our headcount.” To a fantastic extent, “natural development” means gross sales.

“We’ll enter 2024 with over $5 million in G&A (Basic and Administrative) financial savings because of restructuring leases, laundry facility effectivity, expertise effectivity, leveraging our name middle in Jamaica and again workplace within the Philippines and eliminating redundant positions,” Milo mentioned.


Rivals comparable to Vacasa, Sonder, Evolve, and Avantstay have likewise executed layoffs in 2023 as demand flattened.

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