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Accor Tech Subsidiary D-Edge Acquires LoungeUp



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Skift Take

That is the newest transfer in a pattern by lodge tech firms to create extra complete platforms, meant to assist shoppers fulfill extra of their wants in fewer locations.

Accor’s lodge tech subsidiary, D-Edge, has acquired LoungeUp as a approach to increase its group of merchandise. Value and phrases of the deal weren’t disclosed. 


Paris-based D-Edge consists of a central reservation system (primarily for managing room charges and availability) and merchandise together with visitor administration, connectivity for on-line distribution, customized web site creation, and information intelligence. The system is utilized in greater than 17,000 Accor and non-Accor lodges.

Paris-based LoungeUp is what’s often known as a buyer relationship administration platform for lodges. It has merchandise for visitor communication, on-line check-in and check-out, customized upselling, and extra — all meant to interact friends earlier than, throughout, and after their go to. The platform is utilized in 3,000 properties, primarily in Europe. 

D-Edge stated it accomplished the newest acquisition as a approach to construct out a extra complete platform and scale back fragmentation within the lodge tech sector. 


“Enabling lodges to constantly accumulate information and use it to boost and personalize the expertise means their general efficiency improves,” D-Edge stated in an announcement. 

D-Edge acquired a advertising tech firm in 2022. Accor fashioned D-Edge in 2017 after two acquisitions.

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