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Advertising and marketing British Tourism With Motion pictures and TV

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Skift Take

As we speak’s version of Skift’s each day podcast examines Saudi Arabia’s dry World Cup bid, short-term leases within the EU, and VistiBritain’s entertaining tourism concepts.

Good morning from Skift. It’s Friday, October 6. Right here’s what it’s essential know concerning the enterprise of journey right now.

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Episode Notes

Saudi Arabia has simply introduced it’ll bid to host the FIFA World Cup in 2034. An enormous query is, if chosen because the host, will the dominion stage the primary solely alcohol-free World Cup, writes Center East Reporter Josh Corder.

Corder experiences Saudi Arabia would have all of the occasion areas it wants in addition to a few of the world’s luxurious accommodations by 2034. Nonetheless, Saudi authorities must decide whether or not to ease the nation’s long-standing ban on alcohol. Fellow Gulf State Qatar severely restricted the sale of alcohol when it hosted the World Cup final yr after having initially introduced that stadiums would serve booze.

John Pagano, CEO of the Saudi government-owned Crimson Sea International, mentioned earlier this yr that serving alcohol was not on the agenda for the nation’s tourism business. 

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Subsequent, Europe’s short-term rental business has been blamed for an array of issues affecting the continent, together with overtourism. However sector representatives argue they shouldn’t be the scapegoat for dangerous insurance policies, writes Brief-Time period Rental Reporter Srividya Kalyanaraman. 

Viktorija Molnar, the performing secretary normal of the European Vacation House Affiliation, defended the short-term rental business in an interview with Skift. Molnar cited poor administration as the rationale why cities corresponding to Barcelona and Amsterdam have suffered from overtourism. She additionally mentioned the short-term rental business has been attacked by politicians keen to indicate they’re working to resolve the continent’s points. 

Lastly, VisitBritain will develop a tourism marketing campaign that includes places showing in film and TV exhibits, writes International Tourism Reporter Dawit Habtemariam. 

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VisitBritain CEO Patricia Yates mentioned on the current Skift International Discussion board that British officers will faucet into popular culture as a part of its technique to spice up tourism. Yates cited Bristol, the place the Charlie and the Chocolate Manufacturing facility prequel Wonka was filmed, as one vacation spot the group would closely promote. VisitBritain had beforehand featured Harry Potter and James Bond in its advertising campaigns.  

Habtemariam writes VisitBritain is utilizing movie tourism to assist unfold tourism past London. The group mentioned roughly a 3rd of potential vacationers are concerned with visiting places utilized in filming and seen-on-screen. 

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