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Air India Unveils New Emblem, the Maharaja Lives on. Plus 7 Enterprise Updates



Skift Take

We admire how the brand new Air India livery has cleverly integrated the Vistara colours, as the 2 airways put together to merge into one entity.


The transformation of Air India from a nationwide establishment to a supply of nationwide inspiration will undoubtedly require time.

Nonetheless, in a big step inside its Vihaan.AI transformation — Air India’s five-year plan to determine itself, as soon as once more, as a world-class world airline with an Indian coronary heart — the airline revealed a up to date model identification and a recent plane livery on Thursday.

And sure, the enduring Maharaja that has been the Air India mascot for many years, is right here to remain. As Campbell Wilson, Air India CEO and managing director, stated, “The rumors of its demise have been drastically exaggerated. The Maharaja will reside on and proceed to be a part of the airline’s journey into the long run!”

The Air India Maharaja

As a part of the Tata Group’s endeavor to remodel the longstanding struggling Indian flag provider right into a outstanding world aviation chief, Air India has pledged to accumulate a minimal of 470 plane from Airbus and Boeing. This strategic dedication quantities to an approximate worth of $34 billion.

Conveying the aspiration to determine the airline as a genuinely world-class and iconic provider, evoking pleasure amongst each Indian, Chairman of Tata Sons, N Chandrasekaran, stated the group has been working over the previous 15 months to deliver again the expertise that Air India was recognized for.

“Our imaginative and prescient is to make this airline world class when it comes to modernity and security, technologically most superior and distinctive when it comes to customer support,” Chandrasekaran stated.

Tata Sons and Singapore Airways have additionally agreed to consolidate Air India and Vistara by March 2024. Tata Group owns a 51% stake in Vistara with Singapore Airways proudly owning 49%.

The brand new brand

What Does the Emblem Symbolize?

The reimagined new brand integrates the enduring Indian window form, historically related to Air India, remodeling it right into a gold window body that takes a pivotal position within the model’s recent design system. The component, known as ‘The Vista,’ attracts inspiration from the crest of the gold window body, representing limitless potentialities progressiveness and confidence.

The emblem has been designed in partnership with the model transformation firm, FutureBrand. “Colors, patterns, shapes and the way they arrive collectively and what they symbolize matter, however our actions communicate a lot louder. We’re within the midst of a complete transformation to reimagine the
position of India’s flagship airline,” Wilson stated.

The Air India livery

7 Different Enterprise Updates we Learnt on the Occasion

1. Whereas the airline has launched a brand new web site and cell app, a totally new buyer care middle will even be setup by the tip of the yr, stated Wilson. The provider will launch a brand new “open all hours, day-after-day” buyer contact middle in 9 Indian and international languages by the tip of this yr.

2. Air India will even be launching its utterly redesigned loyalty program in early 2024.

3. From mid-2024, the airline will start a $400 million programme to utterly refurbish the interiors of its legacy fleet of 43 widebody plane. By March 2024, 33% of the airline’s widebody fleet will likely be upgraded, and over the subsequent two-and-a-half years, its whole long-haul fleet will likely be “reborn.” “That is the most important refit ever undertaken by an Indian airline,” Wilson stated.


4. Vacationers will start to see the brand new brand from December this yr when Air India’s first Airbus A350 enters the fleet within the new livery.

5. Air India will look to lease some plane for longer intervals till deliveries of recent plane picks up tempo.

6. Air India has up to now built-in over 5,000 new personnel into its ranks, comprising 3,200 cabin crew and practically 1,000 cockpit crew. The airline is making investments within the institution of an unlimited aviation coaching academy in India. “Over the past 12 months now we have put collectively a powerful group and are specializing in upgrading all human useful resource facets within the airline,” Chandrasekaran stated.


7. The airline plans to deploy machine studying and synthetic intelligence. “Our purpose is to equip the airline with the very best expertise within the subsequent 9-12 months,” Chandrasekaran stated.

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