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Airbnb’s New Itemizing Verification Course of Favors Professional Hosts 



Skift Take

With fraud a considerable downside in on-line journey lately, Airbnb is endeavor the mammoth job of making an attempt to confirm listings. The method is simpler for skilled hosts.


Airbnb has began to confirm listings in 5 of its prime world markets, however the course of is far less complicated for skilled hosts than these with particular person listings, based on necessities seen by Skift.

In the USA, Canada, Australia, United Kingdom and France, the verification course of for professional hosts consists of simply checking two containers indicating that their listings fulfill verification necessities and that they’re approved to attest to that. There isn’t a different proof required.

Particular person hosts want to supply images or movies.


Skilled hosts could possibly be these with, say, 20 listings or public firms. equivalent to Vacasa and Sonder with hundreds. 

Hosts who don’t submit verification for his or her listings inside a number of weeks after receiving an electronic mail prompting them to take action threat having their calendars blocked, which means they will’t take new reservations.

Airbnb blocked or eliminated greater than 200,000 pretend listings in 2023. Now it’s endeavor the mammoth job of verifying its greater than 7 million listings. Airbnb, which declined to touch upon the verification course of for this story, is anticipated to supply an replace in March about what number of of its listings it has verified.


Right here’s the method for particular person hosts, based on Airbnb:

  • Take images outdoors their property that match two photographs or
  • Present three movies of lower than 20 seconds every that the host takes contained in the entrance door, outdoors the unit, and displaying a road signal close by or
  • If the host doesn’t reside within the itemizing metropolis, then they will ask another person to match two images with itemizing photographs or submit the three movies.
  • Professional Hosts Have to Simply Test 2 Packing containers

    Does Airbnb Favor Skilled Hosts?

    Particular person hosts have lengthy complained that professional hosts not solely get the chance to generate an inordinate variety of bookings on the platform, however get favored remedy.

    Airbnb has maintained that particular person hosts are the center of what Airbnb is, and that it’s leaning in to additional their pursuits.

    Relating to the totally different processes for itemizing verification, Airbnb factors out that there are safeguards for making certain that the listings for skilled hosts are authentic. These embody the truth that skilled hosts have account managers as an extra layer of accountability, and there may be behind-the-scenes fraud detection know-how.


    Airbnb’s verification course of is restricted in scope. You’d assume it’s designed to reassure visitors that hosts are who they are saying they’re, and that visitors will obtain service that matches the itemizing. 

    However verification goes solely to this point, based on the corporate’s on-line assist heart for hosts.

    Airbnb states: “A list being ‘Verified’ solely implies that the Host has offered information with a purpose to full our itemizing verification course of. This course of has safeguards, however will not be a assure {that a} itemizing is what the Host claims it to be.”

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