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Asia’s Large 12 months, Europe’s Slowdown



Skift Take

Will Asia be the brand new Europe in 2024? Because the world gears up for one more 12 months of post-pandemic journey, the trade will see Asia take the middle stage, driving progress in 2024 whereas Europe stabilizes at modest progress ranges.


This 12 months, the journey trade is transferring previous the COVID period, navigating the “new regular,” strengthening, and settling right into a steady progress trajectory. Skift Analysis’s lately printed International Journey Outlook 2024 supplies a more in-depth look into international journey efficiency and the important thing areas fueling progress.

For 2024, we forecast that Europe will normalize to steady progress ranges whereas the Asia-Pacific area positions itself as the first progress driver. Obtain our free report diving into the explanations for this forecast.

Asia is the New Europe

The worldwide journey trade faces shifting dynamics in 2024. Journey income projections for the highest 200 tourism corporations present a slowdown in Europe, the most well-liked vacationer hotspot on the earth, whereas Asia Pacific would be the heart of journey progress. Our insights shared in Journey Outlook 2024 are in step with this forecast.


Journey Efficiency is a Testomony to the Regional Swap

The Skift Journey Well being Index, which screens journey indicators throughout 22 international locations, benchmarking month-to-month efficiency to 2019, reveals that Europe has recovered. Nonetheless, progress stays sluggish attributable to a number of financial and geopolitical causes.

Asia Pacific, a laggard since 2021, made fast progress as quickly as journey from China resumed. China has but to completely get better, however the surge in Asia pushed the worldwide journey common to surpass 2019 efficiency ranges.

Asia nonetheless has important room for restoration and progress, whereas Europe’s journey patterns are transferring in direction of normalization.

In conclusion, the journey trade’s trajectory for 2024 displays a story of two areas. Asia Pacific is poised to be a driving power, fueled by China’s resurgence, pent-up demand to go to Asian international locations, and sturdy home journey. In distinction, Europe is now stabilizing and in addition faces challenges tied to geopolitical uncertainties, inflation, and climate-related issues, contributing to a extra modest progress forecast.

Learn the total report sharing additional insights for free and our Skift Analysis International Journey Outlook 2024 for additional regional and sector-specific evaluation on developments within the journey trade in 2024.

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