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Can Shohei Ohtani Nonetheless Increase Tourism to the U.S.?



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Shohei Ohtani becoming a member of the Los Angeles Dodgers has made him a fair greater star within the eyes of Japanese baseball followers desperate to see him play in particular person, offered a playing scandal would not sideline the two-time MVP.

Shohei Ohtani is presumably MLB’s greatest star and Japan’s hottest athlete: He’s twice been the American League’s MVP and has now moved to the Los Angeles Dodgers, certainly one of MLB’s greatest manufacturers and most respected franchises.


Ohtani might additionally enhance tourism from his baseball-mad homeland to the USA — that’s, if he doesn’t face a suspension for being concerned in a playing scandal that broke out in the beginning of the MLB season.

JTB, Japan’s largest journey company, sees robust demand from Japanese followers to see Ohtani go well with up for the Dodgers. The corporate, which introduced a multi-year worldwide partnership with MLB in late January, provided journey packages for the two-game season-opening collection in Seoul, South Korea, between the Dodgers and the San Diego Padres in March.

JTB Branding and PR Supervisor Kaori Mori declined to reveal what number of packages it bought. However the demand was so nice, JTB needed to conduct a lottery.


JTB has beforehand helped Japanese baseball followers journey to the U.S. to see different baseball stars, together with Ichiro Suzuki, Hideki Matsui, and Yu Darvish. Nevertheless it had not formally labored with MLB till now. JTB will provide journey packages to Ohtani’s common season video games: Along with flights, resort lodging and tickets, packages will embrace a possibility for followers to look at batting apply.

“JTB is concentrated on selling the sports activities hospitality enterprise on a world scale, and MLB has a method to increase its world attain. So it may be mentioned our targets are aligned,” Mori mentioned, including that JTB and MLB had been discussing a world partnership for eight years.

Ohtani Increase For Anaheim

Los Angeles tourism officers additionally view Ohtani as an enormous deal. LA Tourism highlighted his Dodgers debut as a part of its “The Better of LA in 2024.”


Ohtani has already boosted tourism within the Los Angeles space from his time with the Angels, which play their residence video games in Anaheim in neighboring Orange County.

Roughly 157,000 Japanese vacationers visited Anaheim throughout Ohtani’s rookie season in 2018, a rise of about 4% from every of the earlier two years, in line with Lindsay Swanson, Go to Anaheim‘s communications director.

“Worldwide markets like Japan can mistake Anaheim for being part of Los Angeles County as an alternative of Orange County. By having Ohtani on the Angels, it elevated identify recognition for Anaheim in Japan,” Swanson mentioned, noting that Japanese vacationers are more likely to go to multiple location whereas in California.


“(When) Ohtani was on the Angels, it was an elevated draw for Japanese guests so as to add Anaheim to their California itinerary. Japanese vacationers now go to past the theme parks to Angel Stadium and their surrounding eating places and breweries, bringing enterprise to the native institutions and showcasing different elements of Anaheim.” 

Rise of Sports activities Tourism

An Ohtani-related tourism bump matches with the rise of sports activities tourism. A Go to Anaheim survey of two,000 adults final yr discovered 35% have particularly deliberate a trip based mostly on when and the place their favourite group is enjoying.

“Despite the fact that this was a U.S.-based survey, we really feel that these outcomes translate to a common pattern in an increase in sports activities tourism,” Swanson mentioned.


Bloomberg just lately reported the variety of individuals paying for the MLB.television streaming service has doubled in Japan since Ohtani’s MLB debut. As well as, the typical TV viewers in Japan for Ohtani video games is almost triple than of video games he doesn’t play in.

Some Japanese followers need to attend Ohtani video games in places aside from Los Angeles. Fumihide Oda, an govt of a Hokkaido-based confectionary firm, just lately instructed the New York Occasions he’s planning to take his household to see Ohtani and the Dodgers play this August in Oakland, the place they consider it might be a lot simpler to acquire tickets than at Dodger Stadium.

Doable Impression of a Playing Scandal

One issue might dent Ohtani’s recognition on either side of the Pacific, in addition to elevate the problem of a attainable suspension, is the scandal involving Ohtani and his former interpreter Ippei Mizuhara.


The Dodgers fired Mizuhara throughout its season-opening collection in Seoul after ESPN reported that Ohtani’s legal professionals accused the slugger’s longtime buddy of stealing not less than $4.5 million to cowl a playing debt to a bookmaker beneath federal investigation. MLB has launched its personal investigation; Commissioner Rob Manfred has mentioned he was not sure about how lengthy it might take.

Ohtani has denied betting on baseball or another sports activities. MLB gamers, umpires, officers or workers discovered betting on a baseball sport they’re not concerned in are topic to a one-year suspension. Anybody betting on video games wherein they’re concerned in can obtain a lifetime ban.

Mori doesn’t appear too apprehensive in regards to the controversy affecting enterprise, noting that prospects who would have by no means considered coming to the U.S. to look at a baseball sport are actually considering of doing so.


“Japanese individuals love baseball and are happy with what Ohtani has achieved,” Mori mentioned.

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