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Europe Takes Most Pronounced Dip



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Skift Take

International journey softened as a result of seasonality of demand. In October 2023, the Skift Journey Well being Index dipped to 103. Europe was impacted essentially the most resulting from diminished pent-up demand and financial considerations. Regardless of China’s Golden Week vacation, the journey restoration within the nation remained sluggish.


The Skift Journey Well being Index: October 2023 Highlights report exhibits a slowing pattern in world journey momentum because the index dipped 2 proportion factors and stands at 103.

Softening Journey in Europe

Mirroring final 12 months’s tendencies, all areas declined in October 2023, with Europe declining essentially the most, by 5 proportion factors.

Area 22-Sep 22-Oct Sept-Oct 2022 23-Sep 23-Oct Sept-Oct 2023
Asia Pacific 72 70 -2 104 102 -2
Europe 92 89 -3 102 97 -5
Latin America 106 100 -6 110 108 -2
Center East and Africa 97 96 -1 106 104 -2
North America 104 102 -2 110 107 -3

The slowed journey momentum has been primarily linked to rising inflation, which has eroded client financial savings prior to now 12 months, prompting them to revisit their spending priorities. Moreover, seasonality in addition to the influence of large-scale conflicts could also be contributing to the setback noticed in European tourism.

Learn our newest October 2023 Highlights for extra insights on pricing tendencies and journey intent in Europe. Seek advice from the Skift Journey Well being Index knowledge dashboard for additional evaluation.

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