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Google’s Flight Search Adjustments in Europe Get Thumbs Down from eDreams Odigeo



Skift Take

Because the saying goes about adjustments to the best way Google shows flights, the satan will probably be within the particulars.


Below orders from the European Fee to boost competitors, Google plans to alter the best way it shows flight search leads to European Union nations. However a significant flights vendor mentioned it “firmly rejects” Google’s plan as not going far sufficient.

Spain-based eDreams Odigeo, which touts itself as one of many largest third-party flights sellers on this planet, mentioned Google’s plan continues to permit it to favor Google Flights over rival providers.

Google’s adjustments are supposed to adjust to mandates from the European Fee’s new Digital Markets Act. eDreams Odigeo says Google’s plan “continues to lift substantial aggressive considerations throughout the journey retailing business, significantly by perpetuating long-standing self-favouring practices that actively encourage shoppers to stay inside Google’s ecosystem.”


What’s the Fuss About Google Flights?

Right here’s an instance: When shoppers seek for “New York to Paris flights” on Google, they’ll usually see the “Google Flights unit” prominently in search outcomes. When shoppers choose any of the airways beneath the date grid, as seen beneath, they navigate on to Google’s personal flights enterprise.

Rivals reminiscent of eDreams Odigeo, Kayak, Skyscanner and Tripadvisor have argued for years that the prominence of that unit has given Google an unfair benefit over their easy blue hyperlinks.

What Google Plans To Do

Google has a March 7 deadline to adjust to the Digital Markets Act.

Google acknowledged final week that along with eliminating the Google Flights unit in search outcomes, it plans so as to add new devoted models that comprise hyperlinks from opponents. It additionally plans so as to add a device for shoppers to solely retrieve search outcomes from comparability websites such Momondo and Skyscanner, for instance.


Whereas Google plans to get rid of its flights unit, it can show blue hyperlinks to Google Flights, which can nonetheless exist by itself pages.

It’s troublesome to seize precisely how Google plans to introduce the adjustments to flight search outcomes; it’s nonetheless within the testing section. Solely a small portion of customers can view the adjustments at any time, and one have to be in Europe to see them.

“The enforcement of the DMA supplies a big alternative to deal with the persistent imbalance that has existed for years within the European digital panorama, creating an opportunity for a fairer and extra equitable digital ecosystem,” mentioned eDreams Odigeo CEO Dana Dunne, in a press release.


He added: “We urge continued vigilance and decisive motion to make sure a market that fosters more healthy competitors and fuels continued innovation for the advantage of all.”

eDreams Odigeo didn’t specify exactly how Google’s adjustments fall brief.

The European Fee suggested “gatekeepers” like Google — and — to have interaction with rivals and shoppers concerning the adjustments forward of the deadline.


“eDreams Odigeo regrets that such consultations haven’t resulted at this stage in an answer that complies with DMA,” the corporate acknowledged.

Requested what the eventual affect on rivals could be of Google’s adjustments to flight search outcomes, Kayak CEO Steve Hafner mentioned: “It’s a giant unknown. However from previous expertise, they’re very adept at managing UX (consumer expertise) adjustments over time to their profit, regardless of the perfect intentions of regulators.”

Google Plans Adjustments to Resort Search Outcomes

Google acknowledged final week that it additionally plans to introduce adjustments to the best way it exhibits lodge search outcomes.


“For classes like accommodations, we will even begin testing a devoted area for comparability websites and direct suppliers to how extra detailed particular person outcomes together with photographs, star scores and extra,” Google acknowledged.

These adjustments for flight and lodge search outcomes don’t immediately affect the best way Google shows these outcomes outdoors the European Union.

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