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Hilton, Journey and Leisure, Marriott Timeshares: 2024 State of Play



Skift Take

In a monetary replace, Hilton Grand Holidays (HGV) showcased its sector management with a income of $3.978 billion final 12 months. Rivals Journey and Leisure Co. and Marriott Holidays Worldwide continued to see resilient gross sales, too.

Hilton Grand Holidays reported monetary outcomes on Thursday, following latest studies from timeshare operator rivals Marriott Holidays Worldwide and Journey and Leisure Firm.


Listed here are a couple of highlights, revealing broader dynamics within the section.

Hilton Grand Holidays (HGV)

HGV is the timeshare chief by income measurement. Final 12 months, it generated $3.978 billion in income and produced a web revenue of $313 million.

The group has risen in stature by buying two firms previously two years, together with Bluegreen Holidays in a $1.5 billion deal final November and Diamond Resorts for $1.4 billion in August 2021.


It has greater than 150 resorts and “greater than 525,000 membership members.”

Delicate hesitancy amongst new patrons

HGV executives mentioned Thursday it had seen “some extra hesitancy, significantly with new patrons” about signing up for offers, a dynamic they’d seen because the second half of the third quarter persisting into early this 12 months.

“The inflationary pressures on the market have put some strain on folks’s potential to take care of their important funds,” mentioned Mark Wang, president and CEO of Hilton Grand Holidays.


Present house owners of timeshares stay broadly resilient, nonetheless. A tiny uptick within the delinquency fee was “nothing overly materials,” and default charges stay higher than in 2019, executives mentioned.

Gross sales, tech, and Maui hiccups

HGV truly had a little bit of the alternative bother final 12 months with new house owners. Its success at encouraging folks, particularly members of Hilton’s loyalty program, to take excursions and study timeshare alternatives led to extra demand than the group may effectively deal with.

“We grew our tour stream final 12 months, our new house owners’ tour stream, by 22% year-over-year, and that’s put quite a lot of strain on our new brokers,” Wade mentioned. “That’s rather a lot to digest in a brief interval. So we began dialing again on a couple of of our decrease, producing channels, beginning the center of the 12 months.”


A journey tech glitch damage fourth-quarter earnings. An unintended updating of software program and {hardware} concurrently successfully knocked offline the corporate’s gross sales system for per week, costing HGV roughly $14 million in EBITDA.

HGV’s enterprise in West Maui stays in restoration mode, with a whole bunch of models offline, after August’s devastating wildfires.

“We had near 100 workforce members who misplaced their properties there, so we dedicated to placing roofs over their heads,” Wade mentioned. “We’re nonetheless housing about 40. We’ve misplaced quite a lot of gross sales employees to folks leaving the realm.”


For reference, rival Marriott Holidays Worldwide mentioned that housing in Maui continued to be a problem for residents, together with a lot of its associates, too, and that it entered the brand new 12 months with solely about 75% of its gross sales group regionally again to pre-fire ranges.

Journey + Leisure Co.

Journey + Leisure Co. is the second-largest timeshare operator based mostly on income. In 2023, it generated a web revenue of $396 million on web income of $3.8 billion.

The group’s model portfolio consists of Wyndham, Margaritaville, Sports activities Illustrated, and (most not too long ago, in latest months) Accor Trip Membership.


Sports activities Illustrated Resorts Deal

On September 11, it agreed to purchase the rights to the holiday possession enterprise of Sports activities Hospitality Ventures. The primary resort within the new enterprise line is predicted to open in Tuscaloosa, Alabama, in late 2025, in accordance with the Journey + Leisure Co.’s newest 10-Ok submitting. (See: Sports activities Illustrated’s Sport Plan for Resorts and Accommodations.)

On January 3, 2023, it acquired Playbook365, a youth and novice sports activities administration platform to assist serve the youth sports activities market. The corporate’s 10-Ok disclosed that it “paid $13 million, comprised of $6 million of money paid at closing and contingent consideration with a good market worth of $7 million, which may vary to $24 million, based mostly on the achievement of sure monetary metrics.”


Journey + Leisure incurred $26 million of restructuring final 12 months to streamline the group, with personnel-related prices ensuing from a discount of roughly 250 workers.


Marriott Holidays Worldwide

Marriott Holidays Worldwide final 12 months generated $3.53 billion in income and a web revenue of $219 million.

The corporate faucets into the loyalty applications of Marriott Worldwide and Hyatt (sure, Hyatt). It has about 700,000 proprietor households as clients.

Like its rivals, Marriott Holidays says it’s concentrating on rising its tour stream cost-effectively, looking for to develop first-time purchaser excursions by a technique that emphasizes new gross sales areas and new advertising channels, corresponding to digital and social media advertising.


The group additionally plans to develop its recurring revenues, corresponding to managing resorts and house owners’ associations, financing revenues, and membership, membership, and different revenues, which contain contracts with house owners that usually span a few years and infrequently renew robotically.

“We anticipate our adjusted EBITDA to be between $760 million and $800 million this 12 months,” mentioned Jason Marino, chief monetary officer, throughout an earnings name final week. “Whereas Maui occupancy has recovered properly, rebuilding our gross sales power goes to take extra time.”

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