Connect with us

International

Hyper-Personalizing the Air Journey Expertise

Published

on

Spread the love

Skift Take

On this video from Skift India Summit 2024, Jonathan Tong, senior vice chairman, airways — Southeast Asia, India Subcontinent and Higher China for Amadeus, spoke in regards to the important position of knowledge, collaboration, and tech in reshaping at the moment’s passenger experiences.

This sponsored content material was created in collaboration with a Skift accomplice.

Advertisement

On this video:

  • The shift in direction of hyper-personalization within the airline {industry} and the significance of leveraging buyer knowledge to enhance the journey expertise.
  • Challenges in personalization efforts, together with the complexities of integrating various knowledge sources and the necessity for cross-functional collaboration inside airways.
  • How superior applied sciences like AI, machine studying, and cloud computing can facilitate personalization methods for increased buyer engagement and loyalty.

The airline {industry} stands on the precipice of a transformative period powered by hyper-personalization. Regardless of various maturity ranges amongst world carriers, there’s a unanimous pattern in direction of attaining a 360-degree view of the shopper to facilitate primary to superior personalization methods. Nonetheless, the journey in direction of personalization comes with its personal challenges.

On this video from Skift India Summit 2024, Jonathan Tong, senior vice chairman, airways — Southeast Asia, India Subcontinent and Higher China for Amadeus, spoke with SkiftX content material director, Alison McCarthy, about how airways can use buyer knowledge to supply a extra customized journey expertise.

Advertisement

The dialog explored the position of AI and machine studying applied sciences in optimizing personalization efforts, highlighting revolutionary practices like dynamic pricing and the potential of generative AI in enhancing buyer engagement. The dialogue additionally touched upon the promising way forward for biometrics and digital identities in streamlining journey processes. Regardless of the technological developments and pilot initiatives in biometric boarding and airport processes, there’s a necessity for industry-wide collaboration to completely understand the advantages of those applied sciences.

Tong shared insights into how Indian vacationers have distinctive expectations shaping how airways and the broader journey {industry} adapt. His recommendation for constructing an efficient buyer knowledge technique emphasised the significance of embracing new applied sciences and creating collaboration to navigate the complexities of personalization within the digital age.

This content material was created collaboratively by Amadeus and Skift’s branded content material studio, SkiftX.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *