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India’s Cleartrip Faucets Cricket Star Dhoni as Model Ambassador

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Skift Take

We’re not totally positive if that is Dhoni’s grand finale within the Indian Premier League cricket scene, however one factor’s clear — Captain Cool is making his debut innings with Cleartrip!

Indian on-line journey firm Cleartrip has signed former captain of the Indian cricket group, Mahendra Singh Dhoni, as its newest model ambassador.

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Cleartrip CEO Ayyappan Rajagopal had sparked intrigue this week with a teaser marketing campaign a couple of model ambassador however didn’t disclose the identification till Saturday.

“As we chart a brand new course of development for Cleartrip, our affiliation with Dhoni will assist reinforce model visibility in a extremely cluttered market,” Rajagopal mentioned to Skift.

Dhoni is famously often known as “Captain Cool” and Cleartrip plans to capitalize on his widespread attraction throughout generations and areas.

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“Along with Mahendra Singh Dhoni we’re positive we are going to encourage an entire new class of customers to guide with us and expertise journey like by no means earlier than,” he mentioned.

Final month, Cleartrip launched “Out of Workplace,” a company journey administration product. The net journey company had mentioned post-Covid company journey has been on the rise in India and it desires to concentrate on this sector.

Movie star Energy for Manufacturers

Cleartrip’s transfer displays a broader development within the promoting panorama the place celebrities, notably cricketers and Bollywood stars, wield important affect over shopper conduct, making them prime candidates for endorsements.

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Cricket, typically described as a faith in India, boasts a fanatical following, with cricketers elevated to the standing of demigods. Advertisers acknowledge this affect.

Dhoni retired from worldwide cricket in 2020, and continues to play for the Chennai Tremendous Kings within the Indian Premier League (IPL).

Dhoni’s endorsement portfolio, with over 35 manufacturers throughout varied sectors, showcases his enduring recognition and marketability.

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In keeping with Kroll’s Movie star Model Valuation Report in 2022, Dhoni’s model worth stood at $80.3 million and he was the sixth-highest-ranked movie star.

Journey Firms Wield Movie star Energy

Reserving.com was one of many sponsors of the ICC Cricket World Cup that passed off in India final yr. The net journey company had additionally partnered with the captain of the Indian cricket group Rohit Sharma as model ambassador for the world cup marketing campaign.

Journey manufacturers signing Bollywood celebrities and cricketers as model ambassadors shouldn’t be new however has developed considerably up to now decade.

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In October, MakeMyTrip-owned on-line journey company Goibibo introduced that it has signed Bollywood actress Kareena Kapoor Khan as its model ambassador. MakeMyTrip has chosen two of the most important film stars in India Ranveer Singh and Alia Bhatt.

Agoda has additionally made important strikes within the Indian market, together with appointing Ayushmann Khurana as its model ambassador, launching its first TV advert in India.

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