It is Good is getting into crowded territory, however opinions have been working the identical means for years, so perhaps it is time for a change.
John Legend is a founding father of a startup constructing what it says is an “invite-only” social media app for restaurant opinions.
The app is supposed to assist customers save an inventory of their favourite locations and people they need to go to, in addition to share these lists with associates and followers. There’s additionally a give attention to viewing suggestions from celebrities, and the startup says the app will eliminate the normal star-based ranking.
It’s Good was based in 2021 and is predicated in Los Angeles.
Legend spoke in regards to the app, which is his first tech startup, on Monday through the Tech Stay convention hosted by the Wall Avenue Journal.
“It’s truly not even constructed for detrimental feedback,” Legend mentioned through the occasion. “Both you advocate it otherwise you don’t.”
Enterprise capital agency Lightspeed Enterprise Companions has invested $5 million to steer a pre-seed spherical of funding for the startup, introduced in a weblog put up late final week by Lightspeed associate Nicole Quinn.
“Over the previous few years, we have now began counting on the opinions of strangers on Yelp, Journey Advisor or Google Evaluations,” Quinn said within the put up. “These strangers could not have comparable style to us, could not give genuine opinions… and will even be a bot. As an alternative of following 1000’s of strangers, why not observe the few folks whose style you most respect and admire?”
The It’s Good CEO is Mike Rosenthal, a director and photographer. Product and design management contains Meghan Raab, previously of Snapchat, and Kevin Auerbach, previously of Apple.
The app is in a restricted beta stage and taking waitlist submissions. Customers up to now embody actress Jessica Alba, restaurateur David Chang, NBA participant Harrison Barnes, journey writers, and restaurant critics, in line with the put up.
Lightspeed has a historical past of investing in client manufacturers backed by celebrities: Goop (Gwyneth Paltrow), Haus Labs (Girl Gaga), Autograph (Tom Brady), and The Trustworthy Firm (Jessica Alba).
There’s a saturated market within the journey tech sector of apps for restaurant opinions. Anchored by the leaders in that sector — Google, Yelp, and Tripadvisor — there are numerous extra client apps popping up as entrepreneurs search to modernize on-line opinions and suggestions, significantly by using the newest developments in AI. (Atmosfy, for instance, raised $12 million in August for an app for leaving video opinions of eating and nightlife.)
So, the app will definitely have competitors.
Quinn believes that the founding workforce’s celeb ought to assist.
“Being related to a Hollywood energy couple who boast a mixed 50 million followers on Instagram brings fast visibility to It’s Good, lending it a cachet different social startups battle to match,” she said.