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Journey Tour Operator WeRoad Raises $19 Million in Funding

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WeRoad is capitalizing on millennials’ affinity for journey and journey by catering to their want for exploration and social connection.

WeRoad, a European-based tour operator, has secured €18 million ($19.6 million) in a Sequence-B funding spherical led by H14, bringing its complete raised capital to €36 million ($39.3 million).

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Headquartered in Milan, WeRoad will look to consolidate its concentrate on millennial group journey journey in Europe earlier than increasing to the U.S. and different English-speaking markets. This 12 months, the corporate expanded to France and Germany, including to its presence in Spain and the UK.

WeRoad excursions see individuals from related age teams journey collectively (25-30 12 months and 30-49 years) led by journey coordinators who’re fellow vacationers chosen as group leaders after a vetting and approval course of. These journey coordinators can apply to create customized itineraries, that are then bought as WeRoad-branded journeys on its WeRoad X market.

The corporate mentioned {the marketplace} will see additional improvement and a WeRoad X app to attach journey coordinators and suppliers like vacation spot advertising and marketing firms by means of “off-travel” meetups and occasions.

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Riccardo Porcelli, head of digital investments at H14, known as WeRoad’s improvement of its group and platform “resilient, particularly amongst millennials.”

“In simply 5 years, and regardless of a world pandemic, we’ve managed to seize the group journey journey market,” mentioned WeRoad CEO Andrea D’ Amico.

D’Amico added that the corporate had doubled its turnover and elevated its group of journey coordinators in Europe from 1,200 to 2,500 over the previous 12 months.

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