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Large Reveal of Host Cities Is Coming Quickly



Skift Take

FIFA’s 2026 World Cup schedule announcement on February 4 will form the way forward for tourism in 16 North American cities.

The way forward for tourism to New York, Philadelphia, Vancouver, Mexico Metropolis and a dozen different cities goes to vary subsequent week. On February 4, FIFA goes to announce the schedule of which metropolis will get which World Cup video games in 2026 — and the hundreds of thousands in customer spending that comes with it.


The video games will happen in Mexico, the U.S., and Canada.

The 16 host cities are Atlanta, Boston, Dallas, Houston, Kansas Metropolis, Los Angeles, Miami, New York, Philadelphia, Houston, Seattle, Vancouver, Toronto, Guadalajara, Mexico Metropolis and Monterrey.

FIFA has additionally upped the variety of matches to a historic 104 and has raised the variety of qualifying groups from 32 to 48.


Earlier than the massive schedule reveal, listed below are 4 issues to bear in mind in regards to the 2026 FIFA World Cup.

Six Tremendous Bowls of Financial Affect?

The FIFA World Cup will generate extra $5 billion in short-term financial exercise, together with round 40,000 jobs and extra $1 billion in employee earnings throughout North America, in accordance with a research by The Boston Consulting Group and United Bid Committee. The latter led the profitable joint bid to host the 2026 FIFA World Cup in North America.

Host cities will see between $160 and $620 million every in financial exercise, forecasters stated. After contemplating doubtless public prices, every metropolis may see a web profit between $90 and $480 million in positive aspects.


“That is going to be the equal of internet hosting six or seven or eight Tremendous Bowls inside a most likely six-week interval,” stated Fred Dixon, CEO and president of NYC Tourism + Conventions, in July. 

Ultimate Match Is the Holy Grail 

The ultimate match not solely brings bragging rights and a considerable amount of customer spending to a metropolis nevertheless it additionally offers a vacation spot unprecedented world media protection. Round 1.5 billion individuals watched the 2022 FIFA World Cup Ultimate in Qatar.

“It’s possible you’ll not catch each match alongside the way in which however the finals are form of the Holy Grail,” Jennifer Stoll, principal of Stoll Methods, which consults on sports activities tourism. “No totally different than the Tremendous Bowl — simply on a magnified scale.”


Solely three cities have stadiums sufficiently big to host the ultimate match: New York and New Jersey’s MetLife Stadium, AT&T Stadium in Arlington (close to Dallas), and Los Angeles’ SoFi.

Followers to Observe FIFA Groups to Their Chosen Base Camps

The FIFA World Cup recreation schedule determines sponsorship worth, safety preparations, transportation, and the way a lot income host cities will get, as visitation will fluctuate.

Cities are planning security, safety, transportation, and new building to facilitate 35 to 40 days straight of World Cup festivities.


All cities should do a check occasion for the video games earlier than the sport, stated Monica Paul, government director of the Dallas Sports activities Fee, at a panel on the Locations Worldwide Annual Conference.

It can additionally affect the place the 48 groups select their base camps, which could possibly be in communities close to the host cities. Of their base camps, groups keep at native accommodations and practice at amenities earlier than their match video games. Followers will little question to be close to their favourite groups.

“There’s a superb alternative for some leverage in different cities and communities that aren’t internet hosting the official matches to be part of internet hosting groups for base camps,” stated Stoll.


Cities also can revise how a lot they’ll must pay for the whole lot. Internet hosting the World Cup isn’t low-cost. Kansas Metropolis, which is in two states, is asking Kansas for $28 million and Missouri for $50 million.

In some earlier World Cups, nationwide governments lined many of the prices.

“In Qatar, you’ve received one crown prince to make the choices, however he’s received a reasonably large checkbook,” stated Dixon. “That’s why you bought eight stadiums constructed inside half-hour of one another in Qatar.”


Most of the prices of being a bunch metropolis are related to FIFA Fan Fest, free public viewing of the video games host cities have to supply to guests and locals. Stadium infrastructure modifications additionally add to the invoice.

“A number of the prices are round what must occur structurally to our stadiums, after which we additionally should specify out prices related to the Fan Fest space,” stated Martha Sheridan, president and CEO of Meet Boston, in November.

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