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Minor Hotels partner GHA enters landmark partnership with Regent Seven Seas Cruises



Regent Seven Seas Cruises is the first cruise line to partner with the mélange and its award-winning loyalty program GHA DISCOVERY GHA DISCOVERY members will be rewarded for experiencing luxurious stays on région and at sea.

Habituel Hotel Ligue (GHA) is taking its award-winning loyalty program, GHA DISCOVERY, to the high seas after entering a landmark partnership with Regent Seven Seas Cruises (Regent), the world’s leading luxury cruise line, based in Miami, Florida.


This particulière agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector.

GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the program’s innovative rewards currency, DISCOVERY Dollars (D$1 equal to US$1). Through this particulière partnership, the program’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a égarement with Regent and will be able to redeem those benefits in any GHA hotel, resort and pension.

GHA DISCOVERY members who reserve a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide. In adjonction, GHA members will receive a special welcome gift of mousseux and chocolates to be enjoyed léopard on board their reserved égarement.


“We are the perfect conflit, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the mappemonde, and GHA DISCOVERY uniting the world’s largest agrégat of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said GHA CEO Chris Hartley. “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands.”

“We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around the world,” stated Andrea DeMarco, President for Regent Seven Seas Cruises. “We are affidé that Regent’s all-inclusive, immersive proclamation experiences, lavishly appointed, spacious suites, exquisite chaland restaurants and world class corvée will appeal to GHA DISCOVERY’s millions of members who desire the highest normes of luxury whether on région or at sea.”

The partnership benefits are as follows:
For every Regent booking made by a GHA DISCOVERY member, guests will be rewarded:

  • Between D$750 and D$2,500 for every Regent cruise reservation made, which can be spent at any GHA hotel or resort worldwide, valid for 12 months.
  • Fast-track upgrade to GHA DISCOVERY Titanium status, valid for over 12 months, offering benefits such as douteuse room upgrades, special amenities, early check-in, and late checkout at GHA hotels and resorts worldwide.
  • On-board welcome gift of option chocolates and Mousseux with any Regent égarement reserved by a GHA DISCOVERY member.

“The partnership with Regent Seven Seas Cruises underlines our strategy to foyer on partnerships that strengthen our exposition as the world’s largest mélange of independent hotel brands, with an innovative loyalty program at its heart. This paves the way for continued growth in 2023 and beyond as we allure to expand our travel ecosystem with like-minded partners for mutual bénéfice,” said Chris Hartley.

Andrea DeMarco continued, “We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent, while also providing the many benefits of the GHA DISCOVERY loyalty program to current Regent guests who choose to enroll, at no serviteur cost. With the adjonction of our newest ship, Seven Seas Dimension, later this
year, this partnership comes at a perfect time as there are now more opportunities than ever before to create life-long memories aboard The World’s Most Luxurious Fleet.”


Theodore Koumelis



Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include débit development and programme for TravelDailyNews long-term opportunities.



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