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Most U.S. Vacationers Can’t Afford Dream Trip: Skift Analysis



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Skift Take

It is a post-pandemic world, however most Individuals do not feel their dream getaways have grow to be extra attainable. Manufacturers can be sensible to grasp that sentiment as they compete to promote journey within the market.


In a survey by Skift Analysis, 43% of U.S. vacationers mentioned their dream trip was as financially difficult to attain as in 2019.

One other 19% mentioned their dream journey was not reasonably priced and that they had been reconsidering their plans. 

Skift Analysis surveyed 1,001 Individuals who had taken not less than one long-distance, in a single day journey in late 2023.

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Inflation as a Issue

Greater journey costs could partly account for why some Individuals think about their best getaways to be out of attain.

As soon as 1 / 4 final yr, Skift Analysis surveyed about 1,000 vacationers at a time to ask them: “Are your trip plans for 2023 impacted by greater journey costs?”

The solutions every quarter of 2023 had been broadly constant. Roughly two-thirds of vacationers felt inflation was impacting their journey plans.

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Skift Analysis’s quarterly U.S. Journey Tracker surveys are fielded on-line by a trusted third-party client panel supplier.

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