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Raffles Has A New Vice President For The Center East

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Skift Take

Whereas Raffles is best-known for its classical lodges, the model is fast-developing within the trendy Center East.

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Luxurious hospitality model Raffles has a brand new operations vp for the Center East. Ayman Gharib, who was earlier the managing director of the model’s flagship resort in Dubai, strikes as much as the function.

Raffles is a five-star flag inside the Accor secure, recognized for its palatial properties and extra conventional method to luxurious. The Center East is house to quite a few Raffles.

Ayman Gharib

In Dubai, there’s Raffles The Palm Dubai and one other Raffles nearer to the principle airport, whereas Qatar’s crowning resort is the Raffles Doha, linked to the Fairmont Doha. The Raffles in Doha stood as a brand new landmark within the nation when it hosted the FIFA World Cup in 2022.

In Saudi Arabia, a super-modern model of Raffles will open within the Neom giga-project. Slated for 2027, Raffles will open in Trojena – the man-made snowboarding vacation spot of Neom. The resort is about to incorporate 105 rooms, that are organized across the perimeter of the ring. Round zones and landscaped gardens are additionally deliberate.

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There may be already a Raffles open in Makkah, and one other in Bahrain, totaling 5 lodges within the area.

Taking over Gharib’s earlier function is Aaron Kaupp who’s now managing director of Raffles Dubai The Palm. Kaupp was beforehand regional vp for Jumeirah Group within the UK, serving as supervisor of its London Carlton Tower resort for 3 years.

Raffles’ Method

At Skift World Discussion board 2023, Raffles CEO Omer Acar likened the model’s method to hospitality to the high-end retail house.

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Acar defined: “Luxurious retailers are focusing increasingly more on experiences. I used to be procuring with my spouse and youngsters, and I went to a really well-known store: Dior. Instantly, a magician got here and took our son, to ensure we had extra time to go searching and fewer time worrying about our son operating round. Expertise is necessary. Via my years at Harrods it was related. Luxurious retailers promote the dream, however we (as hoteliers) ship the dream.”

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