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Saudi Arabia’s Subsequent Undertaking? What Neom’s Trademark Filings Say



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We do not know the way the emblems might be used. However we’re intrigued by names like Xaynor, Zardun and Aquellum.


Saudi Arabia’s Neom retains asserting new resort tasks, and extra are attainable based mostly on our evaluate of pending emblems purposes with the U.S. Patent and Trademark Workplace. 

Are you prepared for Xaynor, Zardun and Aquellum? These are simply a few of the emblems Neom has just lately utilized for.

Neom is a growing area within the northwest of Saudi Arabia, concerning the measurement of 10 Hong Kongs and probably the most seen effort by the dominion to construct up its tourism economic system. 


We don’t know the way it will all end up. Development has began on some tasks, however the objectives are lofty. New tasks get introduced with renderings of resorts to-be.  

Present tasks embody Trojena, Saudi’s snowy ski retreat internet hosting the Asia Winter Video games in 2029; luxurious yachting vacation spot Sindalah, which opens subsequent yr, and a floating-on-water logistics hub known as Oxagon.

There are trademark purposes for 2 most up-to-date bulletins – Leyja (a sustainable and eco-tourism hub) and Epicon (seaside golf equipment and boutique retailers).


After Neom introduced Leyja, it filed for emblems for a flurry of different names and symbols.

All of the emblems have been filed between October 10 and 18 to the US Patent and Trademark Workplace. Every submitting says the emblems are pending they usually have additionally been filed within the UK and EU trademark places of work, in addition to Oman. The “trademark objective” for every says they’re for “resort companies,” “reserving of short-term lodging,” and vary of different hospitality-related companies.

It’s unclear how – or if – Neom will use these names and Neom declined to remark for this story.


The complete listing of emblems:

  • Utamo
  • Gidori
  • Xaynor
  • Jaumur
  • Zardun
  • Norlana
  • Aquellum
  • Siranna
  • Elanan
  • Treyam
  • Epicon (Introduced)
  • Leyja (Introduced)

When Neom introduced Leyja and Epicon, the tasks acquired their very own symbols, which seem on the Neom web site and in promotional movies. Neom additionally filed 10 different symbols.

The final two symbols are for Leyja and Epicon, respectively, with Epicon’s image matching as much as its twin-tower resort design.

Whereas a trademark is pending, the applicant usually has some rights related to the mark, however full safety just isn’t granted till the registration course of is efficiently accomplished. As soon as the trademark is registered, the proprietor positive aspects unique rights to make use of the mark in reference to the desired items or companies. It’s not unusual for companies to make use of a trademark with a pending software.

You possibly can see all of Neom’s filings right here, via the US Patent and Trademark Workplace web site. Right here’s what we learn about Neom properties already introduced.


Leyja Motels At Neom

Saudi’s Leyja mission introduced final month includes three resorts with 40 keys every within the mountain space close to the Gulf of Aqaba. Habitas has been confirmed because the operator, and its founder and CEO has promised he’ll create one thing folks will flock to.

Leyja Saudi Arabia NEOM unveiled
A rendering of the three Leyja resorts. Provided.

“Human connection is on the core of our model and ethos,” mentioned Habitas CEO Oliver Ripley, throughout a digital press convention within the metaverse. “We wish to ship visitors on a transformative journey and they’re invited to attend a welcome ceremony. Actually, the essence is about reconnecting with themselves, their family members and with new buddies and other people. It’s all about human connection.”

Epicon Motels At Neom

The plan for Epicon, located alongside the Gulf of Aqaba shoreline, includes a choose few resorts and eating places, together with two towers – one standing at 225 meters and the opposite hovering to 275 meters. These towers will host an “ultra-premium” 41-key resort and 14 suites and residences constituting luxurious residences. Close to the resort, the Epicon resort gives 120 rooms and 45 residential seaside villas. Neom has not disclosed the opening date or improvement value. Along with the lodging, Epicon will embody seaside golf equipment, lounges, eating places, and boutique retailers.

A rendering of Epicon.
A rendering of Epicon. Provided.

Different Neom Motels

Marriott is anticipated to open three resorts in Sindalah subsequent yr, together with an Autograph Assortment resort and two Luxurious Assortment resorts. Marriott made the announcement in March with the under rendering of Sindalah.

A 4 Seasons can also be earmarked for Sindalah, with no opening date. It was introduced in April with the under render.

At Trojena, confirmed resort companions embody Ennismore with a 25hours resort and a Morgan’s Authentic; Minor Motels with an Anantara resort, Collective Retreats with its model, and GHM with its Chedi model. None of them have been introduced with agency opening dates.

Under is a rendering of The Chedi resort.

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