Connect with us


Six Flags Including AI Instruments and Metaverse



Skift Take

Guests do not essentially consider superior AI and prolonged actuality once they ebook an amusement park journey, however Six Flags is making an attempt to vary that.

Six Flags is partnering with Google, Dell, and a bunch of different tech firms to combine synthetic intelligence and add a metaverse expertise.


The opposite tech companions embrace HCLTech, Snowflake, Fueled, and Pure Creativeness Studios. 

Six Flags stated it plans to improve and add numerous applied sciences all through the parks within the coming months. 

AI-Pushed Visitor Expertise

Plans cowl AI-driven, customized visitor experiences earlier than, throughout, and after park journeys. That features suggestions in the course of the planning course of, notifications and digital help throughout a go to, and future presents primarily based on knowledge collected from earlier visits. 


Six Flags stated final August that it might be releasing AI instruments on its app and web site by way of its preexisting partnership with Google Cloud, and now that experimentation is increasing. 

“By this alliance, the business can make the most of our improvements in knowledge, technical infrastructure, cybersecurity, and AI to create memorable and tailor-made visitor experiences,” stated Thomas Kurian, CEO of Google Cloud, in a press release. 

And Pure Creativeness Studios, which has labored on a number of digitally animated films and video video games, stated it’s serving to Six Flags develop a metaverse expertise. 


Personalization Will Be Key

By distinctive storytelling and expanded interactivity and sport play in each the bodily and digital worlds, we are going to transport friends of all ages to locations that aren’t certain by conventional bodily rides, visuals, or reactions,” stated Joshua Wexler, CEO of Pure Creativeness Studios, in a press release.

HCLTech is specializing in integrating the applied sciences wanted to boost visitor personalization. Snowflake helps Six Flags make sense of complicated knowledge, which shall be used to energy the personalization targets. Fueled is specializing in cell app design for friends that features customizable go to choices. 

Six Flags has 27 amusement parks within the U.S., Mexico, and Canada.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *