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Southeast Asia Awaits Chinese language Vacationers: Skift Journey Well being Index



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Skift Take

The Skift Journey Well being Index stands at 106 this month, reaching a brand new file excessive. Nevertheless, there’s a disparity within the efficiency of a number of nations within the Asia Pacific, suggesting that efforts to draw Chinese language vacationers to nations depending on inbound tourism could also be progressing at a slower tempo than anticipated.


The worldwide journey business is on an upswing, with all areas registering progress over the earlier month, in keeping with the Skift Journey Well being Index: September 2023 Highlights. The Skift Journey Well being Index stands at 106, three factors larger than August 2023 – a brand new file excessive.

Worldwide Journey in Asia Pacific is Nonetheless Recovering

When splitting up the indications by home and worldwide efficiency, we see that worldwide efficiency is just about on par with home efficiency in most areas.

It’s truly clocking the next rating than home efficiency in North America. Worldwide efficiency is barely lagging in Europe however is considerably held again by Asia Pacific, primarily resulting from China’s sluggish restoration.

Learn our newest September 2023 Highlights for extra insights on the tourism rebound within the Asia Pacific and world sector restoration. Seek advice from the Skift Journey Well being Index information dashboard for additional evaluation.

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