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Taylor Swift Eras Tour Singapore: Exclusivity and Tourism Influence



Skift Take

Thailand has alleged Singapore paid $3 million a live performance to maintain Taylor Swift from performing elsewhere in Southeast Asia. Singapore did not say how a lot it paid. The talk reveals the facility of music occasions for tourism.

Singapore Prime Minister Lee Hsien Loong on Tuesday defended an exclusivity cope with Taylor Swift, which made the city-state the one regional cease of the favored Eras live performance tour this week.


Singapore had attracted controversy for the deal, with another international locations contemplating it an unfriendly transfer.

What’s the controversy?

The Singapore Tourism Board supported AEG Presents Asia in bringing Taylor Swift’s The Eras Tour to Singapore as the one cease in Southeast Asia.

Some neighboring journey locations resented the exclusivity and misplaced tourism.


Final month, Prime Minister Srettha Thavisin of Thailand claimed Singapore had paid Swift as much as $3 million per present for the exclusivity provision, the New York Instances reported. Ministers within the Phillippines additionally complained.

A Singaporean minister responded that the compensation was “nowhere as excessive” as that.

Why does it matter?

It’s not the primary time governments have been prepared to pay for unique rights to occasions to assist increase tourism.


However Singapore’s deal highlights two issues: Taylor Swift is a tourism powerhouse, and authorities offers for regional exclusivity can drawback much less rich locations.

What’s the most recent twist?

Prime Minister Lee Hsien Loong confirmed Tuesday that Singapore had paid a charge to the American singer-songwriter to make the city-state her solely cease in Southeast Asia, which has a inhabitants of 700 million.

The prime minister weighed into the controversy on Tuesday, saying Singapore was not being “unfriendly” to its neighbors by slicing a cope with the performer, CNN reported.


“[Our] companies negotiated an association together with her to come back to Singapore and carry out and to make Singapore her solely cease in Southeast Asia,” Lee mentioned at a press convention. “Sure incentives had been offered to her, and a deal was reached. It has turned out to be a really profitable association. I don’t see that as being unfriendly.”

What’s the tourism impression?

Occasion organizers have bought over 300,000 tickets to Taylor Swift’s six sold-out concert events in Singapore, which wrap up this week. Some key factors from an earlier Skift story by Peden Doma Bhutia:

  • When vacationers attend a live performance or occasion, their incremental in-destination spending can vary from 4 to five occasions the face worth of the ticket, in accordance with on-line journey company Klook.
  • “We noticed over half 1,000,000 followers within the queue spending greater than $1,200 on bundles, together with a pair of tickets and a lodge keep,” mentioned Sarah Wan, Klook’s normal supervisor for Indonesia, Malaysia, and Singapore.
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