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The State of Tourism Funding in Saudi Arabia



Skift Take

Saudi Arabia is investing billions into its tourism ecosystem. How can companions get entangled? On this episode of the Skift Journey Highlight podcast, executives from Riyadh Air and Dida Journey focus on investments within the nation’s journey infrastructure.

This sponsored content material was created in collaboration with a Skift associate.


Saudi Arabia has dedicated over $800 billion to its tourism sector over the following decade, with vital “giga” initiatives actively in search of partnerships with international manufacturers. Skift Senior Director of Innovation Oliver Martin sat down with Osamah Alnuaiser, Vice President Advertising and Communications at Riyadh Air, and Rikin Wu, CEO of Dida Journey, to debate how the nation’s tourism infrastructure is creating.

On this podcast:


Large Funding and World Partnerships: Insights into Saudi Arabia’s concerted efforts to construct partnerships with international manufacturers and appeal to worldwide vacationers.

Insider’s View on Aviation and Tourism Collaboration: Particulars on Riyadh Air’s function in constructing Saudi Arabia’s tourism infrastructure and its purpose to develop into a worldwide hub.

B2B Partnerships and World Distribution: Insider views on how international distribution platforms similar to Dida Journey will play a vital function in educating and selling Saudi Arabia as a vacation spot.


Saudi Arabia’s Aggressive Benefits: Private views from Dida Journey CEO Rikin Wu on his travels to Saudi Arabia and why the nation’s historical past, pure sights, and shut proximity to Asia could make it particularly interesting to Chinese language vacationers.

This content material was created collaboratively by Saudi Tourism Authority and Skift’s branded content material studio, SkiftX.

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