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Tradition Journey’s Remaining Pivot: Sells to U.S. Information



Skift Take

That is an instance of why startup advisors say founders ought to keep away from taking an excessive amount of funding too rapidly.

Tradition Journey, the journey media firm that raised roughly $155 million, bought its web site and group tour enterprise to the U.S. Information & World Report.


Tradition Journey has gone via a number of enterprise initiatives. It most lately stated it was targeted on promoting curated journeys. It additionally had an app and stated it had revealed 1000’s of vacation spot guides and greater than 90,000 items of journey content material.

Phrases of the acquisition weren’t disclosed.

The information just isn’t a shock. Tradition Journey stated final yr that it was contemplating a full sale of the corporate and that it had accomplished a administration buyout.


On the time, Skift CEO Rafat Ali posted his ideas in a Skift weblog publish referred to as, “CultureTrip Offered To CEO and Is Now Making an attempt To Promote Itself After Failing At Every little thing Else.”

“With little to no model worth, any residual website positioning worth rapidly deteriorating and little revenues to boast of, and certain being unprofitable as a enterprise, it’s arduous to see any good outcomes from right here,” Ali wrote.

U.S. Information Journey publishes rankings and guides about journey locations, in addition to a search engine for flights and lodges. It additionally owns GoToSea, an internet journey company for cruises.


The web site,, will keep its model as a part of the U.S. Information Journey enterprise. U.S. Information stated it would additionally proceed to function Tradition Journey’s small group excursions. 

The Rise and Fall of Tradition Journey

Tradition Journey firm has stated that it raised $155 million in fairness in debt between 2016 and 2021, in accordance with an annual report revealed with the UK authorities on Firms Home. 

By the tip of 2022, the corporate had about $253,000 (£200,000) within the financial institution, a lower of greater than £3 million, and an working lack of $29.6 million (£23.4 million), in accordance with the submitting. Its income for the yr was £1.85 million.  


The corporate had been experiencing ongoing losses and was planning to interact in “aggressive fundraising,” acknowledging that there was a “materials uncertainty” of its future, in accordance with a letter within the submitting dated Dec. 6, 2023. 

The cash was spent towards the corporate’s product, know-how, content material upkeep, gross sales and advertising and marketing groups, and different actions, in accordance with the submitting. 

The corporate had employed high-profile executives over time to construct an internet journey company. Andy Washington, who had labored at Expedia and, was employed to guide that effort however lasted 16 months on the job. 


Tradition Journey stated that it shifted from that effort to journey gross sales in early 2022. It lower 80% of its workers throughout the identical yr, in accordance with the submitting.

The corporate final yr accomplished a administration buyout led by CEO Ana Jakimovska and stated it was contemplating a full sale of the corporate.

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