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Trivago Brings the IPO Band Again Collectively Once more



Skift Take

A high-caliber administration crew is the important thing to any nice firm. However bringing this group again collectively once more would not assure success. Buyers will ask, “What have you ever accomplished for me recently?”

Trivago has introduced again a key govt from its December 2016 IPO – there at the moment are 4 leaders from the previous guard operating the Germany-based resort metasearch outfit.


Robin Harries grew to become chief monetary officer Monday. Trivago credited Harries with taking part in “an important position” in Expedia Group’s 2012 funding in and eventual acquisition of Trivago, in addition to “driving its world growth in Asia Pacific.”

Trivago characterised the rent because the “completion of its management adjustments.”

These adjustments started practically a yr in the past when CEO Axel Hefer left the corporate, and Johannes Thomas took the reins as managing director and CEO.


The 4 executives had left in 2020, and have returned over the previous yr to reinvigorate the enterprise. Along with Thomas and Harries, Andrej Lehnert is chief product officer, and Jasmine Ezz is chief advertising officer.

Trivago had a $4 billion market cap went it went public in December 2016; its market cap Tuesday was underneath $200 million.

Harries changed Matthias Tillmann, who joined Trivago a couple of months earlier than the IPO, however resigned final October. Trivago stated on the time that Harries can be designated a member of the corporate’s administration board if he wins approval at an annual shareholder assembly this yr.


“Along with our shared objective of revitalizing Trivago and driving development, my focus might be to bolster strategic decision-making with monetary insights to empower our groups and construct belief with buyers,” Harries stated in an announcement.

A lot of Trivago’s future hinges on an AI-driven advert marketing campaign that kicked off in December in a number of international locations around the globe, and a model refresh.

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