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TUI Musement Expands easyJet Experiences Partnership

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TUI Musement’s newest partnership growth within the UK factors to a shake-up within the business-to-business panorama of the experiences sector.

European low-cost service easyJet introduced a brand new partnership Monday with world excursions and actions enterprise Musement for purchasers so as to add experiences to their flight or vacation packages.

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Musement, the experiences division of TUI Group, developed the airline’s new expertise platform for its app and web site, actions.easyjet.com. It expands the preliminary easyJet holidays partnership, launched in 2022.

EasyJet prospects, whether or not they’re reserving flights or a package deal vacation, can now add on any of Musement’s hundreds of experiences, together with Excursions of the Vatican, the Pyramids of Egypt, a catamaran cruise in Santorini, or a 4×4 journey in Madeira.

EasyJet joins Musement’s different B2B companions, Reserving.com, Journey.com, TourScanner, and Eurostar. The partnership additionally alerts a shake-up within the B2B experiences panorama, as easyJet initially partnered with Berlin-based experiences market GetYourGuide for its experiences in 2017.

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