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U.S Tourism Officers to Promote Internationally

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Promoting internationally throughout the Tremendous Bowl is a giant step. Model USA sees alternatives in Europe’s rising curiosity in soccer.

Model USA, America’s tourism advertising company, goes to be promoting internationally throughout the Tremendous Bowl for the primary time. The advert will seem throughout the worldwide broadcast in Germany and the UK.

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Throughout Model USA’s advert, viewers hear the cheers of followers in packed stadiums. “Our 15-second spot leverages the exhilaration of the Tremendous Bowl and conjures up customers to take pleasure in extra of the U.S. from our nice outdoor to our iconic cities,” stated Staci Mellman, chief advertising officer for Model USA.

Germany and the UK are high sources of vacationers for the U.S. In 2023, over 3.8 million vacationers visited from the UK, and 1.9 million got here from Germany, in response to the Nationwide Journey and Tourism Workplace.

Final yr, Model USA partnered with the NFL in Germany and the UK. The advert is a continuation of that partnership.

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“By way of our partnership with the NFL, we’re capable of faucet into a brand new demographic of worldwide vacationers who’re fiercely keen about America’s favourite sport and get them excited concerning the wealth of journey experiences throughout the USA,” stated Mellman.

The NFL has been increasing its presence in Europe. In 2022, the NFL began that includes video games in Germany as a part of its Worldwide Sequence.

The NFL estimates it has 14.3 million “informal” followers within the UK and Eire and 18 million in Germany.

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Over 56 million folks world wide watched the Tremendous Bowl final yr, up 7% from final yr, in response to the NFL.

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