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United Nations Rebrands its Tourism Company



Skift Take

United Nations World Tourism Group was a mouthful and it sounded clunky. Appears the UN needs to make life simpler for everybody with a less complicated identify.

The United Nations’ tourism company is simplifying its picture and can go by “UN Tourism.” It’s ditching “United Nations World Tourism Group” and its clunky acronym, “UNWTO.”


The identify change had been leaked final October by an attendee to the Basic Meeting in Samarkand in a LinkedIn put up.

The phrase “tourism” was chosen for its readability and relatability, the UN stated. New York Metropolis’s tourism bureau equally modified its identify final yr from NYC & Firm to NYC Tourism + Conventions to make clear its picture.

Eliminating “World Tourism Group” within the UN identify can even make it simpler for Google searches. Folks typically combine it up with the World Commerce Group.


Together with the identify change, there’s a brand new tagline: “Bringing the world nearer.”

The brand new model will present up throughout UN Tourism contact factors over the following few months. The web site, social media and knowledge dashboard have been up to date.


Headquartered in Madrid, UN Tourism has 160 member states, lots of of personal sector associates and a number of regional workplaces. It’s tasked with selling tourism for sustainable growth.

UN Tourism develops initiatives to assist locations develop their tourism sectors in sustainable method and host international occasions. It’s additionally the general public go-to supply on international tourism knowledge.

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