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Would you pay £1,000 for one vacation snap? Instagrammable ‘flying costume picture’ turns into a summer season must-have – and prospects are jetting overseas simply to get the right picture

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It is a image sure to lift Instagram likes: a transparent blue sky background, a take a look at the calm ocean and a vibrant billowing costume hovering within the wind.

These photos, often called ‘flying costume images’, largely began out on the picturesque Greek island of Santorini, with whitewashed buildings and the sapphire sea offering the right backdrop to eye-catching frocks with huge trains.

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However they’ve since turn into fashionable in different vacationer spots, similar to Hawaii, Dubai and Jamaica.

Trying like they might characteristic in a high-end trend journal, the photographs have turn into more and more widespread, with a number of companies now providing nothing however ‘flying costume photoshoots’.

Chatting with FEMAIL, Stacey Williams, a photographer primarily based on the island of Oahu, Hawaii, began her enterprise dedicated to the development in April 2021, reserving sometimes 12 to fifteen photoshoots a month, which price prospects from $800 (£622) plus tax.

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These images, known as 'flying dress photos', largely started out on the picturesque Greek island of Santorini (pictured), with whitewashed buildings and the sapphire sea providing the perfect backdrop to eye-catching frocks with enormous trains

These photos, often called ‘flying costume images’, largely began out on the picturesque Greek island of Santorini (pictured), with whitewashed buildings and the sapphire sea offering the right backdrop to eye-catching frocks with huge trains

Her purchasers (ranging in age from 30 to 50 and situated internationally) have reserved slots as far out as June 2024 already – so the craze appears to point out no indicators of slowing down. 

She defined how the ’empowering’ shoots are sometimes booked for milestone birthdays (even an eightieth on one event) in addition to household images, anniversaries and to have fun main life modifications.

The photographer stated: ‘Whereas many are in pursuit of that stunning picture to put up on Instagram or cling on their wall, most of our purchasers are doing it for the expertise. 

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‘It could be their first solo journey and so they need to have fun that and really feel empowered, or they need to have fun one thing they’ve achieved or overcome in life. 

‘After I began this enterprise and began working with the flying attire I by no means knew what they might imply to our purchasers. 

‘Many wrestle with insecurities, nevertheless there’s something really particular about how stunning you are feeling while you placed on this lengthy practice costume and really feel the wind flowing by it.’ 

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Stacey – who provides the attire for her purchasers and assists with planning the placement or transportation, make-up artists and even drone footage – initially needed her personal crimson flying costume to make use of throughout her journeys world wide.

‘Nonetheless as soon as I put the costume on I instantly knew I wanted to supply it to each different girl on the market,’ she defined. 

Looking like they could feature in a high-end fashion magazine, the images have become increasingly common, with several businesses now offering nothing but 'flying dress photoshoots' (pictured)

Trying like they might characteristic in a high-end trend journal, the photographs have turn into more and more widespread, with a number of companies now providing nothing however ‘flying costume photoshoots’ (pictured)

The photoshoots (pictured) are priced upwards of ¿550 (£477) per hour per person, according to Bloomberg Línea

The photoshoots (pictured) are priced upwards of €550 (£477) per hour per individual, in keeping with Bloomberg Línea

Lady in red! A model is captured wearing a billowing dress while standing on top of a building during a photoshoot in Santorini

Woman in crimson! A mannequin is captured carrying a billowing costume whereas standing on high of a constructing throughout a photoshoot in Santorini

It's a photo ensured to raise Instagram likes: a clear blue sky background and a colourful billowing dress soaring in the wind (pictured)

It is a picture ensured to lift Instagram likes: a transparent blue sky background and a vibrant billowing costume hovering within the wind (pictured)

‘I needed them to really feel as superb as I did in it and I used to be additionally impressed creatively to seize photos of those attire towards the Hawaii landscapes.’

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She continued: ‘I’ve at all times been impressed by the attractive flying costume photos in Santorini and in 2021 I found a neighborhood firm on Maui was manufacturing flying attire so I felt it was the right time to attempt them out on Oahu.’

A buyer from Texas not too long ago reviewed the expertise, saying: ‘Stacey and her stylist made my fiftieth birthday photoshoot superb! I felt like a mannequin. I felt stunning. I felt empowered! 

One other wrote: ‘It doesn’t matter what your insecurities are, they simply vanish if you find yourself on this costume. The wind and the solar… it’s simply excellent.’

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A number of photoshoots world wide are priced upwards of €550 (£477) per hour per individual, in keeping with Bloomberg Línea. The publication estimated {that a} enterprise dedicated to offering the Instagrammable vacation picture could make greater than 1 / 4 million kilos (£388,465) in simply 4 months.

They famous that almost all purchasers will add on different pricey providers, together with transportation, make-up and hair styling and a number of other costume choices. A buyer reserving a full package deal may pay €1,500 (£1,302)

Speaking to FEMAIL, Stacey Williams , a photographer (pictured right) based on the island of Oahu, Hawaii, started her business devoted to the trend in April 2021, booking typically 12 to 15 photoshoots a month, which cost customers from $800 (£622) plus tax

Chatting with FEMAIL, Stacey Williams , a photographer (pictured proper) primarily based on the island of Oahu, Hawaii, began her enterprise dedicated to the development in April 2021, reserving sometimes 12 to fifteen photoshoots a month, which price prospects from $800 (£622) plus tax

Her clients (pictured) (ranging in age from 30 to 50 and located across the world) have reserved slots as far out as June 2024 already - so the craze seems to show no signs of slowing down

Her purchasers (pictured) (ranging in age from 30 to 50 and situated internationally) have reserved slots as far out as June 2024 already – so the craze appears to point out no indicators of slowing down

She explained how the 'empowering' shoots (pictured) are often booked for milestone birthdays (even an 80th on one occasion) as well as family photos, anniversaries and to celebrate major life changes

She defined how the ’empowering’ shoots (pictured) are sometimes booked for milestone birthdays (even an eightieth on one event) in addition to household images, anniversaries and to have fun main life modifications

Stacey - who supplies the dresses for her clients and assists with planning the location or transportation, makeup artists and even drone footage for the shoots (pictured) - initially wanted her own red flying dress to use during her journeys around the world

Stacey – who provides the attire for her purchasers and assists with planning the placement or transportation, make-up artists and even drone footage for the shoots (pictured) – initially needed her personal crimson flying costume to make use of throughout her journeys world wide

‘We have had individuals who travelled only for their [flying-dress] shoot,’ Chrisan Hunter, founding father of the flying-dress picture service HerDressJamaica informed the publication.

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‘They arrive for 3 days, after which they go residence,’ she defined, including that the enterprise ‘by no means handles lower than 30 shoots per 30 days.’ The costs vary from £271 to £349 per hour per individual.

These reserving a photoshoot with HerDressJamaica can decide from 5 completely different photographers and the costume, hair and make-up are all taken care of, reported CNN.

Explaining how they get the attire to ‘fly’, Chrisan stated: ‘All our shoots embody an assistant. 

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‘We get our purchasers dressed and all the things, after which as soon as it’s time to shoot, we coordinate with the photographer and it’s a 1, 2, 3 rely. We throw up the costume, he catches (the shot) quick.’

One firm, Flying Gown Photograph, primarily based in Santorini, says they provide their purchasers a ‘as soon as in a lifetime photoshoot to make you are feeling like one in one million.’

Sandra Upton, founding father of Upton Consulting Group revealed how she had a flying-dress picture taken in Greece in 2022 to mark a 12 months to the month that she made the choice to relaunch her personal agency. 

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One company, Flying Dress Photo (pictured is one of their images), based in Santorini, says they offer their clients a 'once in a lifetime photoshoot to make you feel like one in a million.'

One firm, Flying Gown Photograph (pictured is one among their photos), primarily based in Santorini, says they provide their purchasers a ‘as soon as in a lifetime photoshoot to make you are feeling like one in one million.’

A woman sports an elegant burgundy gown as she poses up a storm in Greece during one of the flying dress photoshoots

A lady sports activities a sublime burgundy robe as she poses up a storm in Greece throughout one of many flying costume photoshoots 

Lovely in lilac: A woman sits with a view of the sea as her dress blows in the wind behind her during a photoshoot in Greece

Pretty in lilac: A lady sits with a view of the ocean as her costume blows within the wind behind her throughout a photoshoot in Greece

Celebrities have also got in on the action; Jessie James Decker had a mini-me moment with her look-alike daughter Vivianne Rose, then seven, in June 2021 as the two twinned while taking part in a 'flying dress photoshoot' (pictured) during their holiday to Santorini in Greece

Celebrities have additionally acquired in on the motion; Jessie James Decker had a mini-me second along with her look-alike daughter Vivianne Rose, then seven, in June 2021 as the 2 twinned whereas collaborating in a ‘flying costume photoshoot’ (pictured) throughout their vacation to Santorini in Greece

Celebrities have additionally acquired in on the motion; Jessie James Decker had a mini-me second along with her look-alike daughter Vivianne Rose, then seven, in June 2021 as the 2 twinned whereas collaborating in a ‘flying costume photoshoot’ throughout their vacation to Santorini in Greece.

The American nation singer and her eldest youngster with former soccer star Eric Decker have been seen in matching silk fuchsia robes that blew within the wind as they posed on a mountain high with villas surrounding them.

‘Acquired to play costume up at sundown with my candy woman. Thanks @santorinidress for making us really feel fancy,’ stated the Kittenish designer in her caption for her 3.6million Instagram followers.

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The show-stopping attire had spectacular 10ft lengthy trains that blew up within the wind whereas the pair posed because the solar went down over the Mediterranean Sea.

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