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What Scraping 20,000 Google Hotel Listings Reveals



Skift Take

Today’s podcast looks at how hotel listings on Google compete for bookings, new junk fee rules for airlines, and new sites for Hyatt loyalty program members.

Good morning from Skift. It’s Thursday, April 25. Here’s what you need to know about the business of travel today.


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Episode Notes

Skift Research recently examined more than 20,000 hotel listings on Google to discover which online travel agencies and direct sites compete for bookings. Senior Research Analyst Pranavi Agarwal explains the major findings from Skift Research’s report.  

Agarwal notes that is the dominant brand across Google’s sponsored results, paying to appear the most often in every region. However, Skift Research found is investing heavily in ad dollars to be the top-of-the list option in Google’s sponsored results, especially in Asia-Pacific and the Middle East and Africa. 

In addition, Agarwal reports Google actively prioritizes direct sites over OTAs even though they are far from being the cheapest price. 


Next, the Biden administration has unveiled a set of rules that would require airlines to tackle junk fees, writes Airlines Reporter Meghna Maharishi. 

Maharishi reports the Department of Transportation is requiring airlines to disclose junk fees upfront. Airlines and ticketing agencies would have to inform customers of the prices for checked baggage, carry-ons, and changing or canceling a reservation. Airlines would also need to share all information on fees with third-party sites.  

The Biden administration has also unveiled rules mandating airlines provide automatic cash refunds in instances of significant flight disruptions and delays in checked baggage. The Department of Transportation said consumers often encounter a cumbersome process to receive a refund from an airline.  


Finally, Hyatt is finally permitting members of its loyalty program book at roughly 700 properties vetted by booking site Mr & Mrs Smith, which it bought last year, reports Senior Hospitality Editor Sean O’Neill. 

O’Neill reports the new properties add about 20 countries to the list of nations where Hyatt loyalty members can earn and redeem points. In addition, booking a stay at a Mr & Mrs Smith hotel will work on the same points-earning system as a stay at a Hyatt property. 

Producer/Presenter: Jane Alexander

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